As a progressive institution, Western Bank understands the importance of thoughtful design, unique messaging, modern web development, effective digital marketing strategies, and on- and off-page search engine optimization to help with crucial online visibility. We came to the table with a more modern approach to how we view the responsibilities of “advertising agency” and the cost-effective benefits we could deliver in addition to filling a more traditional role. As a result, we built a well-architected strategy and user experience that utilizes local SEO, unique content, new lead generation tactics, and social media.
Western Bank is a forward-thinking community bank with an authentic culture and genuine passion for innovation and community.
A local bank that’s got the means and people to make big things happen.
We partnered with Western Bank to help strengthen an evolving brand, articulate a new public-facing dialog, and build a more productive digital marketing strategy. With new messaging, modern visuals and robust set of tools, Western Bank is poised to be a more visible choice for an array of financial services.
In a landscape where local audiences are growing desensitized to mergers, acquisitions, and publicly-traded competitors, Western Bank sees an opportunity to embrace its locally-owned status with frank messaging that only a small number of banks can rightfully employ.
All-new digital strategy
We helped Western Bank with a new online presence built from the ground up. We delivered a new content and marketing strategy architected to put visibility on Western Bank’s products and services when potential customers are searching for answers. We helped create a much-needed connection between consumer and solution.
Goodbye, landscape. Hello, portrait.
Western Bank’s redesigned debit cards say “goodbye” to the dated horizontal orientation and take advantage of a more practical design that compliments the in/out action required by today’s chip readers.
Just the right type
Ultimately, Circular was chosen as the typeface to represent Western Bank online with its modern design, approachable characteristics, attractive weights and legibility.