A local bank that’s got the means and people to make big things happen.
We partnered with Western Bank to help strengthen an evolving brand, articulate a new public-facing dialog, and build a more productive digital marketing strategy. With new messaging, modern visuals and robust set of tools, Western Bank is poised to be a more visible choice for an array of financial services.
As a progressive institution, Western Bank understands the importance of thoughtful design, unique messaging, modern web development, effective digital marketing strategies, and on- and off-page search engine optimization to help with crucial online visibility. We came to the table with a more modern approach to how we view the responsibilities of “advertising agency” and the cost-effective benefits we could deliver in addition to filling a more traditional role. As a result, we built a well-architected strategy and user experience that utilizes local SEO, unique content, new lead generation tactics, and social media.
In a landscape where local audiences are growing desensitized to mergers, acquisitions, and publicly-traded competitors, Western Bank sees an opportunity to embrace its locally-owned status with frank messaging that only a small number of banks can rightfully employ.
All-new digital strategy
We helped Western Bank with a new online presence built from the ground up. We delivered a new content and marketing strategy architected to put visibility on Western Bank’s products and services when potential customers are searching for answers. We helped create a much-needed connection between consumer and solution.
Goodbye, landscape. Hello, portrait.
Western Bank’s redesigned debit cards say “goodbye” to the dated horizontal orientation and take advantage of a more practical design that compliments the in/out action required by today’s chip readers.
Ultimately, Circular was chosen as the typeface to represent Western Bank online with its modern design, approachable characteristics, attractive weights and legibility.