Paid digital media—in this case, PPC—and Search Engine Optimization (SEO) are frequently used together in a well-rounded Search Engine Marketing (SEM) strategy, where PPC does the majority of the work...
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To thrive in today’s marketplace, businesses must carefully choose where to spend advertising dollars. Historically, businesses have contracted with a national or regional advertising agency, which creates targeted ad campaigns...
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It's one thing to have your business online, but it's another thing for potential customers to find you. You can post all kinds of blogs and have a website with...
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Ready for an effective, engaging digital advertising campaign for your local business? Small and medium-sized business owners likely understand the value of online advertisements as part of a comprehensive digital...
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We’ve been involved in advertising or marketing since the beginning of our careers. We’ve seen the slow evolution of advertising agencies around us, the disruption, the shift, and all of...
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