Ribbonwire Ranch is a sustainably-minded, certified organic cattle and farming operation located in Dalhart, Texas offering premium, traceable, grain-finished beef direct to the consumer.
Better beef from pasture to doorstep.
E-commerce capability to conquer modern purchasing behavior
You won’t find Ribbonwire Ranch beef in your local store. Like so many other brands, Ribbonwire needed a website that would complement a modern business model and allow them to sell direct to consumers looking for an easy one-time or subscription-based ordering experience. We developed an experience that would improve online visibility, tell their story, and give them a modern e-commerce solution that would scale as they rode their growth curve after going to market. Some features or traits include:
- Online ordering
- Inventory management
- Fit for remarketing
- Mobile-first design
- Conversion tracking
Advertising that leverages the audience of the "National Magazine of Texas"
When you examine the demographic, household income, and unwavering pride for all things Texas, supplementing a heavy digital strategy with a limited print component makes for a compelling argument. We organized a 3-issue campaign to help activate an emerging brand and product in a state where beef is king.
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