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Our role in this project of passion was simple: Deliver a harmonious set of visuals that could be used to build on a brand’s momentum.
Barbeque for Texans is somewhat of a religion. So, we approached the logos, lock-ups and illustrations with a tactful freedom knowing they’d be used alongside what most consider a weekly ritual. And knowing that most of these would ultimately be applied to merchandise, it would have to be something that would resonate with followers—including us. It was a project less about concept and more about designing graphics that people will love. We drew inspiration for a number of influences including tattoo flash, hand-lettered display typography and signage.
Each design needed to stand well on its own, but work together as a family and create brand cohesiveness.
We executed everything with a firm understanding of the context of where the designs would be applied. Each one would need to translate well via a number of applications: Screen printing, embroidery, pad printing, etc.