The 6666 Ranch is an iconic, working ranch located in Texas that is a fixture among the quarter horse and black angus cattle worlds. We helped design and develop a website that was worthy of the people, history, and operation.
The Four Sixes Ranch is among the most storied family-run businesses in Texas history. We partnered with "The Sixes" to build a beautiful, functional website that married the impressive narrative of its history, people, and quarter horses with features fit for a modern business.
Landscape-heavy content for a vertical format
The Four Sixes’ library of images is vast and features incredible images from several renowned photographers. It’s also very horizontal in nature. Given the need for today’s mobile-first approach, one of the most significant challenges was presenting the landscape-heavy imagery in a largely vertical format for mobile devices. Paying close attention to how responsive technology would render photography in these formats, we carefully curated visuals to work well when viewed on any screen or device.
Carefully curated. We took a sensitive approach to selecting and presenting imagery in a manner that retained the best of it’s original landscape counterpart when displayed on modern mobile devices.
Not just for show
As a world-famous working ranch with a recognized breeding program, the Four Sixes online presence is more than storytelling. Apart from a worthy infrastructure, we were tasked with developing a website that worked and performed as hard as the ranch it represents. This included a number of features needed to manage events, data, content, and workflow.
- Pedigree management
- Event management
- Article/blog consolidation
- Translation services
- Asset management
Ready for an improved online experience?
Let us show you how we can create a more meaningful connection with visitors and build a better online experience for your brand.